First Inflight

Interactive Campaign

ECD, OgilvyOne UK

Passengers in the New York-London Virgin flights had the ability to receive real-time SMS score updates on their VCasts seat monitors.

First Livecast
on a  Banner

ECD, OgilvyOne UK

A live webcast to a banner allowed users to see and hear Cisco’s chief security solutions officer talk about the subject on real time, along with the capability for registered users to send their question for him to answer though an Instant Messenger engine.

First Virtual
Sampling Site

CD, Modem Media

Site allowed sampling of AT&T products and services, such as International Redial, testimonials and AT&T Paging Service, where one could send messages to a real pager attached to a web camera, allowing users from all over the world to see the messages sent.