Kraft/HBO

Viral Product Launch

CD, OgilvyOne NY

To launch a new chocolate cereal supported by online media only, we asked the question: “where all the love goes on Feb 15th?” The answer was a music video about having breakfast in bed, performed by a almost-real band.  A seeding strategy promoted the video in social networks and blogs. Over 50,000 users elected it “Cool Video of the Day.”