IAB MIXX Awards
Honey Bunches of Oats 360 Campaign
CD, OgilvyOne NY
The HBO Onespoonful Bus TV spot shows the bus going around the country getting as many people to try the cereal. Our microsite brought it to life and maximized the promotional efforts, giving 150K samples and generating a +100k name database.
Station domination and print completed the campaign, establishing HBO as the number 3 cereal in the country.