A one-word definition. No better way to describe my journey.
Started out as an artist, pioneering computer art by writing software. Illustrator by need. Designer by extension. Art Director at the very beginning of the digital revolution. Industry-firsts. All major global awards. Leading creative teams around the world. Every possible creative touchpoint. And still trying to perfect the craft of creativity, every single day. Hence… Creative.
Creative Highlights
I was the first artist to have a microcomputer-generated artwork selected for an exhibition in Brazil, and continued to do so, taking part in many exhibitions, becoming the most active computer artist in the country at that time. All artwork written in BASIC and ran as a regular software, each generating infinetely unique images.

During the time I was participating in exhibitions with Generative Art, I developed a second career doing computer illustrations on an Apple IIe, creating some of the first computer illustrations published in Brazil, from newspapers to book covers.
My illustration for this cover of Pato Donald was labeled "1st cover made by computer in Brazil!"

I extended my creative range beyond computers to other media, ranging from drawings to paper collages, also designing book covers and even the Carnival Decoration to the city of São Paulo.

When Digital was still known as Interactive, I started working in Advertising for Modem Media, a pioneer digital agency, and created many projects that were industry-firsts, such as First Sound Banner and First Livecast on the Web, winning all the major global awards, from Gold Lion at Cannes to Addy's Best of Show.

I am a Professor of Advertising and Branding at SCAD, and an on-going juror at The Webbys, the Anthem Awards and the WebAwards.
I still create artwork, but now analog - watercolors. You can see them on my Instagram page.
Some (old) family photos below, to not forget what's important, but also to state that the jorney is still on-going…
Enjoy! And keep the great work coming!